Passover Haggadah by Asufa-Israeli Design store 

 

Every year Asufa picks 45 graphic designers and illustrators to participate in its Haggadah. I was chosen for its 8th edition (2021) and assigned the text segment "צא". My goal was to add colors, shapes and engaging images to accompany the often unfamiliar traditional content. 

 

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My illustrations captured the journey of survival of the Jewish people leaving Egypt via the parable of a woman entering puberty - similar to the developing Jewish Nation. My drawings created a light and fun way to read a usually awkward text at the family Passover meal.

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